The average real estate investor only knows the seller wants money.
A better real estate investor knows that the seller wants money to fix up an old car.
The great investor knows that the seller wants money to fix up the old car because it was his dad‘s old car.
The best investor knows that fixing up his dad‘s old car was a promise he made to his father on his dying day, that brought them back together after 20 years of being estranged.
The average real estate investor doesn’t think understanding this father dynamic makes any difference in the negotiation.
The Thoughtful Real Estate Entrepreneur knows it’s the ONLY thing that matters.
It’s the WHY behind the WHY.